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WorldRemit unveils its 'I*m Migrant' nationwide campaign, spearheaded by the brand's in-house creative team, operated by OLIVER, and media planning executed by Crossmedia agency. The campaign aims to highlight the positive impact of migrants in the UK and their countries of origin. It features stories of 15 migrants, including notable individuals like Oladapo ‘Daps’ Fagbenle and Mariah Idrissi, alongside ordinary people contributing to various sectors such as healthcare and education. With the goal of shifting the narrative surrounding migrants and celebrating their societal contributions, the campaign emphasizes their economic significance and aims to combat stereotypes and misconceptions. Patrick Stal, chief marketing officer at WorldRemit, emphasizes the need to recognize and champion the efforts of migrants, while Simon Martin, founder and chief executive of OLIVER, underscores the importance of showcasing the benefits of migration. Tony Williams, managing director of Crossmedia, highlights the campaign's commitment to supporting diversity in media and amplifying migrant voices. The campaign precedes the launch of WorldRemit's new grant initiative, MyGrant, which aims to support migrants' educational endeavors.
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