Zapier
About Zapier
The work made for Zapier runs to 5 verified projects since 2022 — mostly Brand, Strategy and Campaign. Most of it comes from 2 teams, including Even/Odd and Strange Family. The people who work most often on Zapier projects include Ben McNutt and Andy.
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Featured project
The Enterprise Psychic
A workflow automation company launched a new enterprise-ready automation platform and aimed to reposition it for large organizations that were already saturated with competing solutions and skeptical about its ability to serve beyond small and medium-sized businesses. The campaign focused on showing that the platform is designed to address complex enterprise challenges by using visual storytelling and comedic metaphors to represent common pain points, such as inefficient sales processes, operational bottlenecks, and poor data quality, each portrayed through exaggerated workplace characters in a humorous, narrative-driven setting where they seek solutions from a symbolic “advisor” figure who ultimately points them toward the platform as the practical answer.
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The people with the most verified roles on Zapier projects