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Bring The Anger
Angry Birds "Brings The Anger" for their 10th anniversary. After 10 years and billions of downloads, the iconic mobile game Angry Birds needed to reach a new audience. But in a world that’s much angrier than it was 10 years ago, we needed to show people that anger can be a force for good. Angry Birds believes that it’s OK to be angry as long as our anger gets directed to the right places. For 10 years, that place was the game. But for a new audience that didn’t grow up with Angry Birds, we needed to prove that anger can be turned into something good. Knowing that ads wouldn’t cut it, we decided to make something more tangible. So we launched #BringTheAnger, a campaign of three unique experiences that let people turn their anger into something good. The Venting Machine We followed that with the Venting Machine, the only vending machine that accepts anger as payment. Built to take a beating, we dropped it in the middle of Times Square, New York, and invited the public to take their anger out on it and get prizes in return. Their venting sessions were broadcast live from the Venting Machine onto a huge billboard right above them. Celebrities and influencers even did some venting on the machine, spreading our campaign even further.
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