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The DiscovHery Billboards
Italy had the lowest score in the EU gender equility index (domain of work). In addition, the number of statues in Milan portraying someone of the female gender was zero. This campaign was set up by Terres des hommes and ACNE Milan & Rome to let children discover female role models on the streets of Milan through billboards and miniature statues. The campaign soon became a hot topic, and it also led to the implementation of the first statue of a female in Milan.
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