Purina
About Purina
The work made for Purina runs to 12 verified projects since 2014 — mostly Campaign, Advertising and Brand. Most of it comes from 2 teams, including Ogilvy and FCB. The people who work most often on Purina projects include Darius Norowzian, Tim Gavriel and Martin Huntford.
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Purina projects with the most verified people and teams
Inside the Purina network
The people, teams, and projects that make up the Purina network
Featured project
DogPay
OgilvyOne & Purina's Bakers latest campaign gives dogs the opportunity to shop using new contactless payment technology designed to bring dogs and owners closer together. Introducing DogPay – a playful concept giving owners the opportunity to roam the shopping aisle with their best friend. After discovering the ID chips in dogs, required by UK law, possessed the same technology as contactless payments, the team saw an opportunity to transform an everyday activity into a treat for owners and dogs and bring them even closer together. For one special day, the team set up a prototype DogPay system in an Essex pet store for owners to test the technology and let their dogs make the most of their new pocket money. A Bluetooth-enabled RFID scanner allowed connection to a payment system for processing of purchases. The physical technology was accompanied by a cloud-based system, linking each dog’s unique ID to a pre-paid account which could be managed online by owners. A short film captures dogs roaming the aisles for collars, toys and treats before a simple scan from the cashier takes payment. The prototype worked perfectly on the day but it was just for fun so don’t try getting your dog to pay for your next big shop. At least not yet… “I love this mad but brilliant idea" said OgilvyOne's Chief Creative Officer, Charlie Wilson. "We're always looking for new and innovative ways of bringing customers and brands closer together. Not to mention ways of selling more rubber chickens and bouncy balls!”
Teams spotlight
The teams with the most verified roles on Purina projects
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People spotlight
The people with the most verified roles on Purina projects
