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Forever Crispy
KFC France is launching a spectacular new brand film called 'Forever Crispy'. An ode to the authenticity of KFC secret recipe, signed Havas Paris. “After two great ads centred on the brand’s origins, we needed to do something fresh,” explain Jordan Molina and Lu-dovic Miege, associate creative directors at Havas Paris. “This time, we decided to project KFC into the future. To show that the brand’s crispy chicken was, is and always will be the real deal, even when everything else has become artificial.” It’s 2052. Two youngsters cruise around a retro-futuristic Paris in a flying car. In a world full of holograms and virtual reality, only one thing has stayed the same – the Colonel’s secret recipe. Times change but crispiness remains.
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