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For Your Next Step
‘For Your Next Step’ demonstrated how Lloyds Bank gives financial confidence to its customers as they approach their next steps in life. The new campaign continued the use of the iconic black horse, following its return in last year’s 250-anniversary campaign the year before. At the heart of the campaign was a 60-second film, shot in super slow-motion, where we see the black horse dramatically galloping through real-life next step scenarios, such as the birth of a child, a marriage proposal, or a funeral. At the end of the film each of the scenes then returns to real-time as we see each step unfold. The campaign ran in TV, cinema, digital, print, outdoor and social media.
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