An innovative craftsman of lingerie since 1946, Empreinte reinvents the codes of generous beauty by putting all its know-how at the service of unparalleled aesthetics and comfort. Since its creation, the French brand has been dedicated to "recovering trust and reconciling women with their bodies, thanks to a corsetry combining unique support and French elegance". It is based on a DNA focused on generosity, authenticity and innovation. With its new brand film "Beyond Gravity", publicized in Europe and North America, Empreinte illustrates the values of the house through a new brand signature: "Empreinte. The body in confidence". Conceived as a metaphor, this film reveals its most beautiful mission: to help women regain confidence and self-esteem. In a dreamlike universe where water, dance and lightness intertwine, the film directed by Julie Gautier, plunges us into a graceful choreography of three women evolving in weightlessness. An ode to aesthetics, supported by a message in tune with the times. https://leoburnett.fr/work/ Agency: Leo Burnett Paris Director: Julie Gautier