Decathlon
About Decathlon
The work made for Decathlon runs to 27 verified projects since 2021 — mostly Campaign, Brand and Strategy. Most of it comes from 17 teams, including Rethink, AMV BBDO and LaFourmi. The people who work most often on Decathlon projects include Marin PETTE.
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Prices That Offer So Much More
DECATHLON's new brand campaign, developed by BETC Paris, reasserts the brand’s mission to make sports accessible to all while emphasizing the emotional and transformative power of its products. Titled “Prices that offer so much more,” the campaign tells heartfelt, human stories through a series of three films and five visuals, celebrating everyday moments that become extraordinary through sport. Each story centers on a product that becomes much more than a piece of equipment: a table tennis racket that builds a child's confidence, hiking boots that reignite the adventurous spirit of a septuagenarian, and a mountain bike that grants a teenager their first taste of freedom. These narratives reflect a universal and sincere appreciation for how sport enriches lives, going beyond performance to touch self-expression, connection, and joy. DECATHLON, a fixture in the lives of many French citizens, continues to champion a broad and inclusive vision of sport. Through this campaign, the brand not only underscores its value-driven pricing and product innovation, but also the deeper social and emotional value its products can unlock. It’s a moving and accessible take on how affordability and sport together can foster meaningful, everyday experiences.
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