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The Tapestry for Ireland
Škoda Ireland set aside the usual TV commercial and commissioned Meath textile artist Eileen McNulty to make a single hand-sewn artwork instead: a three-metre by one-metre tapestry of Irish life. Over 637 hours, using more than 48 fabrics including Irish linen and tweed and around 7.5km of thread, she stitched in more than 50 scenes, from Newgrange and the Blackrock diving board to GAA jerseys, Salthill sea swims and Pope Francis waving from a Škoda during his 2018 visit. Created with Boys + Girls under the "Let's Explore" platform and the line "We're all woven into the fabric of Ireland", the campaign film follows McNulty as she makes the piece. The tapestry went on show at the Dublin Airport Skybridge and in a live gallery event, while close-up crops of its details ran across outdoor and digital billboards around the country, and an interactive page on skoda.ie lets people explore the scenes one by one.
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