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There's No Place Like Zillow
A new platform launched by capturing the brand’s vision of being there through the whole home-buying process. The real estate category is rational, highly focused on claims and RTBs about the transactional aspects of moving. But everyone was overlooking the big truth: Moving is a deeply emotional process. What people needed was empathy. So during a time where real estate was at an all-time high, we created a new platform that acted less of a platform, but a welcoming place that lets us capture the sense of possibility and adventure that comes with finding a home on Zillow across all channels. AWARDS Cannes Lions - Shortlist
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