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Mercurial Launch Installation
The interactive time trial put visitors in the boots and head to head with a goalkeeper on a futuristic pitch featuring a 270-degree surround screen, reactive virtual audience, and interactive lighting/sound. Every challenger received their own custom film for bragging rights, and their performance time on a global leaderboard. “There's no substitute for experiencing innovation first hand. To provide event attendees - media, influencers and consumers - the opportunity to put the new Mercurial through its paces, we developed a football trial experience as innovative as the boot itself. On the face of it, Nike Mercurial was a Creative Technology project, but in fact it involved almost every discipline at The Mill, and this to me is exactly what Creative technology is all about - the coming together of varied skills of The Mill to create new types of content.” - Creative Director at The Mill, Adam Grint
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