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Canfor — Brand Identity
Canadian forestry was once a national crown jewel. Today, public perception has shifted under the weight of NIMBYism, old-growth protests, and a political climate trending anti-forestry, even as global demand for renewable wood products grows. Canfor, one of Canada's most iconic success stories, has expanded well beyond its Canadian roots to become a global leader. The Better by Nature brand stance, paired with a modernized identity that retains the original logo's structure but removes its tree icon, marks the company's evolution from a forestry business to a forest products business.
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