Brand Identity
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Coconut Cult Brand Identity
Coconut Cult’s Brand Identity turns probiotic coconut yogurt into a surreal, shelf-stopping “cult” of gut health—anchored by a coconut-inspired wordmark and a frame system that stays consistent across 16oz, 8oz, and single-serve. Sacred-symbol illustration, flamingo and eye-coconut motifs, and temple-clean photography give the brand one playful but unified world for packaging, merch, OOH, and digital, solving the old rotating-mark problem as the product line expands.
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