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Denny's — Brand Identity
Denny's Canada had a perception problem, not a quality problem. Canadians loved it for breakfast and had written off the rest. The Familiar. Made Fresh. rebrand kept the equity Canadians grew up with, including the iconic logo and red-and-yellow palette, and rebuilt everything new around it. A contemporary typeface, expanded colour system, refined photography, and a warmly witty tone of voice, with lines like 100% beef, 0% bull and Home is where the hash is, reintroduced Denny's as Canada's modern diner.
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