Cars today have to be able to do more than just drive. They should think along, entertain and support in everyday life. To meet these new mobility needs, Volkswagen and IBM are jointly developing personalized, digital services – in interdisciplinary teams at the IBM iX site in Berlin. The automotive industry is facing one of the biggest changes in its history. Megatrends such as electromobility, autonomous driving and the increasing networking and digitization of vehicles not only require new competencies, but also open up further business areas. Car manufacturers are in international competition with suppliers from other industries, who shape customer expectations with new features and rapid product cycles. www.ibmix.de