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The Great Meme Takeover
Slim Jim was an everyday meat snack. But it had zero personality. With deep insights into the audience and how the brand can be a part of the cultural zeitgeist, we went on a mission to radically embrace meme culture - a journey that turned Slim Jim into a lifestyle brand, a community and a movement. Making an everyday meat snack an everyday cultural phenomenon. Credits Brand: Slim Jim Creative Agency: 180 Amsterdam Learn more about the projects here: https://www.180amsterdam.com/
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