180Amsterdam
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Dior Addict Message
Messenger apps: The new storytelling frontier. 180 LUXE worked with DIOR to launch an industry-first campaign with brand ambassador and global icon BLɅϽKPIИK’s Jisoo, giving an exclusive audience of fans access to personalised storytelling, content and conversation over WhatsApp. The four-day experience generated millions of organic conversations across all social networks, as fans who had access to the experience shared what was happening with their own communities. It was an innovative, omnichannel customer-experience at the crossroads of customer service, community management, and brand content, marking the first time a brand has used WhatsApp to empower conversations with a brand ambassador. Credits Brand: Dior Creative Agency: 180 Amsterdam Digital Innovation and Strategic Planning Manager: Arthur Poulain (Dior) Managing Partner: Laurent François (180 Luxe) Artist: Jisoo Learn more about the project here: https://www.180amsterdam.com/
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