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Voices of Business
Sage (FTSE: SGE), the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, unveils its first global marketing campaign following its brand refresh. The new campaign is designed to reflect the changing needs of its SMB customers worldwide and bring the brand refresh to life. Representing Sage’s new purpose - to knock down barriers so everyone can thrive – the campaign shows how this starts with customers. It focuses on real life customers and the confidence and control that Sage software can deliver through simplicity and insight with a human touch to help business flow. The campaign launches with two 30” hero films created by VCCP London featuring Sage customers Laura Rose, CEO, Equestrian Rose Ltd and Joanne Halsall, Head of Finance, Crow Wood Leisure. Customer stories are elevated through playful character animation, set within a black and white world. The customer voices are connected using the iconic Sage green flow – a representation of how the Sage experience lifts customers to the next level of their business journey. To fuel the business confidence that the advertising focuses on, Sage today launches Sage Membership, giving customers and partners’ automatic access to exclusive benefits such as expert human advice, learning and community. This includes access to Member Masterclass, which offers exclusive talks and articles from the world’s leading experts and trailblazers on the challenges that are most important for businesses today—created exclusively for Sage customers and partners and available for a limited time to everyone. Season one will give expert human advice on how to find and keep great people such as featuring Michael Acton Smith, Co-founder of Calm, Khalilah Olokunola, VP of Human Resources at TRU Colors Brewery, and Charlie Gladstone, Entrepreneur and Co-found of Do. The new campaign cements Sage’s reputation as the right partner for SMBs, globally. TV advertising will be supported by an expansive out of home (OOH) campaign as well as digital and social. A sweeping digital activation of the Sage flow throughout the new Elizabeth Line tube stations will also bring the campaign to life. With a fully integrated approach, the Sage campaign activity has been closely aligned with the roll out of the refreshed Sage brand, created by Wolff Olins in conjunction with Homebrew which debuts a modern look and feel across the company’s main touchpoints. Seed Animation Studio designed, directed and animated the moving image content for TV and online.
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