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Crime Fiction
The band Absolute Purity, led by the singer Wen Jun, and the team at FRED & FARID Shanghai have created a thought-provoking and visually stunning work of art that challenges us to reflect on our relationship with technology. Shanghai, China - Absolute Purity, one of the hottest upcoming bands in China, and independent creative agency FRED & FARID Shanghai, have teamed up to create a new music video for their single 'Crime Fiction.' In a world where ChatGPT hits the earth like an asteroid, the music video is a dystopian narrative that critiques the total control that technology can have on society contrary to the initial promise of technology to be a liberation. https://fredfarid.com/work
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