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Det Nationale Pantspil
The campaign, "Det Nationale Pantspil" has two purposes: Partly to focus on the great environmental benefit the pant system has for Denmark, and partly to get the Danes to recycle a little more of the 140 million bottles and cans that are recycled in the system every year. "When we talk about the earth's resources and climate challenges, every action counts. Therefore, it means something that you hand in your bottles and cans. If they are thrown in the bin, they are lost. If they are instead in the return system, it is a win for all of us", says CEO Lars Krejberg Petersen from Dansk Retursystem about the background for the investment.
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