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FindYourSpace
LinkedIn, the world’s largest professional network, has launched ‘Space For You’, a new brand campaign running across the UK and India. The campaign celebrates how LinkedIn’s members are increasingly asking questions, looking for guidance and wanting to connect with other members to discover what works for them and their careers today during these fast changing and uncertain times. With the pandemic prompting many people to think deeply about what they want from their careers and work life, LinkedIn research finds that 61% of people globally are considering changing jobs in 2022, with 67% workers in the UK considering a move. LinkedIn worked with agency of record, VCCP London to mastermind the new brand campaign which launches with a 60 second film directed by award-winning filmmaker and photographer Fern Berresford from Rattling Stick, and a nominee for Young Directors Award at Cannes Lions. The creative is brought to life through the medium of an ever expanding table which represents how LinkedIn is a universal, communal space for everyone. The film begins around a kitchen table as a woman ponders her career options, but soon is joined by an entire community of fellow professionals who too are navigating their future. As more and more people pull up chairs and even additional tables to join her, this reflects how LinkedIn celebrates every kind of career, from working parents, to remote workers and side hustlers. Space for You shows how an entire community can be born from one table and one idea. To get a feel for her preferred working environment, the lead character pulls up her chair to sit with different people and the film draws to a close with the hero strapline: ‘Wherever your career is right now, there’s always a space for you.’ The campaign is live across TV, VoD, and Social, including YouTube, Facebook, Instagram, Twitter and LinkedIn. Join the conversation on LinkedIn with #FindYourSpace. Credits Agency: VCCP London Ngaire Moyes, Vice President, Communications and Brand, International, at LinkedIn Matthew Lloyd, Deputy Executive Creative Director at VCCP Source: https://www.vccp.com/work
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