Tiger
Featured project
#iProtectTigers
Created by J. Walter Thompson London and called #iProtectTigers, the campaign moves away from the traditional “adopt a…” mechanic and puts the power in people’s hands by offering them the chance to do the protecting themselves as Tiger Protectors. Featuring a CGI-enhanced, injured tiger with a doting family, the campaign launch included a personalised book for children by award-winning kids’ author Jeanne Willis and illustrator Jenni Desmond, which was sent to donors after they made their contribution.
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