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Extinct Ink
Over the years, harmful human activity has led to the extinction of many marine animals. But since humans aren’t affected day-to-day, this crisis gets tragically overlooked. To get people’s attention we decided to get under their skin, literally. Partnering with tattoo artists around the globe, we bring back extinct marine animals as tattoos. That way every tattoo becomes a free media channel, turning its wearer into a lifetime ambassador for Sea Shepherd and the animals. And since each of us meets up to 10,000 people in a lifetime, there are more than 10,000 possible opportunities to make a difference and spread our message. https://fredfarid.com/work Agency: FRED & FARID
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