AIA
About AIA
The work made for AIA runs to 7 verified projects since 2020 — mostly CrossMediaCampaign, Campaign and eCommerce.
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Protection Comes in Many Ways
AIA has launched Protection Comes in Many Ways, a new campaign that shifts insurance advertising away from product-led messaging to focus on the emotional role of protection and love. Through a series of films centred on the unspoken bond between a father and son, the campaign highlights life insurance as an expression of care, supported by influencer partnerships and educational seminars exploring topics such as grief, loss and protecting loved ones.