ALDI
About ALDI
The work made for ALDI runs to 70 verified projects since 2018 — mostly Campaign, Advertising and Brand. Most of it comes from 47 teams, including McCann, Antoni and BMF. The people who work most often on ALDI projects include John Mayes.
Trending projects
ALDI projects with the most verified people and teams
Inside the ALDI network
The people, teams, and projects that make up the ALDI network
Featured project
It’s Not Complicated
Pablo has unveiled a bold new brand platform and launch campaign for ALDI Ireland, built around one simple truth: having the good life doesn’t need to be complicated. With a cheeky tone of voice and a striking new visual world, the platform debuts with a TV advert parodying the mental gymnastics of modern grocery shopping, exposing the hidden costs of unnecessary packaging, baffling presentation, and overcomplication—even on something as simple as a tin of tomatoes. Directed by Oli Beale and produced by Drool, the spot leads the wider It’s Not Complicated campaign, rolling out across TV, radio, out-of-home, and digital from 19 January, marking Pablo’s first work since winning the account in June 2025.
Teams spotlight
The teams with the most verified roles on ALDI projects
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People spotlight
The people with the most verified roles on ALDI projects
