ASTi Acid Survivors Trust International
About ASTi Acid Survivors Trust International
The work made for ASTi Acid Survivors Trust International runs to 3 verified projects since 2022 — mostly Campaign, Strategy and Video. Most of it comes from 4 teams, including McCann, McCann Health and Studio Rx. The people who work most often on ASTi Acid Survivors Trust International projects include Kat Day and Justine Hardman.
Trending projects
ASTi Acid Survivors Trust International projects with the most verified people and teams
Inside the ASTi Acid Survivors Trust International network
The people, teams, and projects that make up the ASTi Acid Survivors Trust International network
Featured project
Tear Couture LookBook
The "Tear Couture Look Book" campaign, created for ASTi, aimed to raise awareness among fashion and textiles CEOs about the importance of safer handling and storage of sulphuric acid, a chemical widely used in industrial processes. Partnering with renowned photographer Rankin and endorsed by HRH Princess Anne, the campaign featured a powerful look book telling the story of Patricia Lefranc, an acid attack survivor, presented in the style of a high-fashion catalog. The campaign garnered extensive media attention, with over 150 press pieces across 30 countries, 8 million+ views, and notable social media support from figures like Nicole Scherzinger and Katie Piper. It successfully highlighted the human cost of unsafe industrial practices, earning widespread acclaim and several awards.
Teams spotlight
The teams with the most verified roles on ASTi Acid Survivors Trust International projects
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People spotlight
The people with the most verified roles on ASTi Acid Survivors Trust International projects
