Banco Itaú
About Banco Itaú
The work made for Banco Itaú runs to 7 verified projects since 2021 — mostly Campaign, Brand and Advertising. Most of it comes from 7 teams, including Africa Creative, Grey and Buena Onda. The people who work most often on Banco Itaú projects include Fernando alonso, Diego Rosenblatt and Pablo Molina.
Trending projects
Banco Itaú projects with the most verified people and teams
Inside the Banco Itaú network
The people, teams, and projects that make up the Banco Itaú network
Featured project
A New Way To Talk To The Bank.
Following the teaser launch of its new AI.I platform, Itaú Unibanco unveiled a campaign by Africa Creative positioning artificial intelligence as a tool that strengthens, rather than replaces, human relationships. The hero film uses handcrafted techniques—including footage shot on film, a physically constructed AI soundwave effect and an analogue soundtrack recorded on tape—to reinforce the message that technology is most valuable when it enhances human connection. Playing on the phonetic similarity between "AI.I" and the casual greeting "E aí?" ("What's up?"), the campaign presents AI as a more natural, human way to interact with the bank.
Teams spotlight
The teams with the most verified roles on Banco Itaú projects
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People spotlight
The people with the most verified roles on Banco Itaú projects
