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Beamish and The Public House created an extremely limited-edition signet ring made from sterling silver and infused with Beamish stout, with the brand’s iconic ‘B’ formed from dehydrated stout ash suspended in resin. Inspired by Beamish’s positioning as a stout of “genuine character,” the rings could not be bought and instead had to be earned through barter, with people exchanging prized possessions and personal treasures for one. The campaign launched with a surprise pop-up at All Together Now before expanding to Dublin Flea, where an antique collector judged more than 100 proposed trades. The unusual mechanic generated significant social engagement and turned a simple merchandise idea into a highly shareable campaign built around Beamish’s character and heritage.Teams spotlight
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