CarsIreland
About CarsIreland
The work made for CarsIreland runs to 1 verified project since 2024 — mostly Brand, Advertising and Design. Most of it comes from 1 team, including The Public House. The people who work most often on CarsIreland projects include Neelanjan Sengupta, BLAISE HOBAN and Eoghan Hand.
Trending project
CarsIreland projects with the most verified people and teams
Inside the CarsIreland network
The people, teams, and projects that make up the CarsIreland network
Featured project
Mr. Otto Motiv
The Public House has launched a new brand positioning for CarsIreland.ie, a Mediahuis-owned platform, aimed at simplifying the car buying and selling process for Irish consumers. Over the past year, the agency has crafted a strategy to target an audience frustrated with the complexities of the used car market, offering a more straightforward approach through CarsIreland. Central to the campaign is "Mr. Otto Motiv," a spokesperson designed to counter the stereotype of salespeople who complicate the process. Otto embodies efficiency, absorbing the details and presenting them in a simplified way to make customers feel supported. The campaign, brought to life by Motherland and director Sam McGrath, uses a minimalist style to highlight Otto and CarsIreland’s commitment to clarity without unnecessary flair. Running across VOD, radio, OOH, social, and digital channels, the campaign has been well-received by the team at CarsIreland, including COO Ger Toher, who praised The Public House’s understanding of consumer challenges. Mikey Curran, Associate Creative Director at The Public House, also noted the relatable experience of buying a used car and the need for the kind of support Otto represents, emphasizing that CarsIreland will be that guide for many buyers and sellers.
Teams spotlight
The teams with the most verified roles on CarsIreland projects
Team
People spotlight
The people with the most verified roles on CarsIreland projects
