Trending project
Belfast Telegraph projects with the most verified people and teams
Inside the Belfast Telegraph network
The people, teams, and projects that make up the Belfast Telegraph network
Featured project
The Public House launched a new campaign for the Belfast Telegraph, titled "Inside Every Story," which spans audio, digital, OOH, print, and social media. The campaign features five key visuals that place Belfast Telegraph readers into the very stories they are reading, both in print and online. Alongside this, The Public House developed a new brand positioning for the Telegraph, shifting from the old “Tell It Like It Is” slogan to “Where Northern Ireland gets its news,” aimed at refreshing the brand’s identity. Renowned photographer Alex Telfer was enlisted to bring the campaign to life with a focus on authenticity, using real people in real locations to enhance its Northern Irish feel. Minimal retouching and no stock imagery were used to ensure a genuine, filmic quality. Mediahuis Ireland’s head of marketing, Lee Martin, emphasized the campaign’s goal to increase the Belfast Telegraph’s audience and brand presence, while Mikey Curran, associate creative director at The Public House, highlighted the campaign's attention to detail, particularly in mimicking the Telegraph’s editorial style. This work exemplifies The Public House’s “Boring Doesn’t Sell” philosophy, showcasing its commitment to creating standout, impactful campaigns for clients like FBD Insurance, EPIC The Irish Emigration Museum, and Cadbury.
Teams spotlight
The teams with the most verified roles on Belfast Telegraph projects
People spotlight
The people with the most verified roles on Belfast Telegraph projects