SuperValu
About SuperValu
The work made for SuperValu runs to 10 verified projects since 2018 — mostly Campaign, Strategy and Brand. Most of it comes from 7 teams, including TBWA, Screen Scene and Boys+Girls. The people who work most often on SuperValu projects include Ciara Mc Ilraith.
Trending projects
SuperValu projects with the most verified people and teams
Inside the SuperValu network
The people, teams, and projects that make up the SuperValu network
Featured project
Still Super, Now Better Value!
Turning the sheer scale of its price reductions into the creative idea itself, SuperValu’s “Still Super, Now Better Value” campaign highlights more than 500 cuts across everyday groceries and household essentials. Rather than simply presenting a conventional list of savings, the hero film playfully demonstrates that there are too many reductions to fit into a single advert, following a store manager as he attempts to announce all 500 to customers. Spanning categories from fresh fruit and vegetables to dairy, meat and household staples, the campaign reinforces SuperValu’s value proposition while retaining the quality credentials at the heart of the brand. By using humour to communicate the breadth of the initiative, Still Super, Now Better Value turns a straightforward pricing message into a memorable demonstration of scale, positioning better value as an evolution of the SuperValu experience rather than a compromise on quality.
Teams spotlight
The teams with the most verified roles on SuperValu projects
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People spotlight
The people with the most verified roles on SuperValu projects