Big Daddy
About Big Daddy
The work made for Big Daddy runs to 1 verified project since 2026 — mostly Campaign and Launch. Most of it comes from 4 teams, including Alter Ego, PHD Media and Bob’s Your Uncle.
Inside the Big Daddy network
The people, teams, and projects that make up the Big Daddy network
Featured project
This Ain’t No Kiddie Cookie
The launch campaign introduces a cookie brand designed specifically for adults by challenging the long-standing perception that cookies are primarily made for children. Using humor, nostalgia, and a larger-than-life brand voice, the work reframes indulgent snacking as something more satisfying, substantial, and unapologetically grown-up.
Teams spotlight
The teams with the most verified roles on Big Daddy projects
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