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Bulmers Zero Zero’s new campaign, created by Boys+Girls, celebrates a balanced lifestyle by highlighting how drinkers can enjoy nights out without sacrificing the next day. Using the ‘It’s Our Time’ platform, the ‘Tonight’s Zero. Tomorrow’s Hero.’ campaign targets 25-34-year-olds who want to reduce alcohol but keep quality social time. Unlike typical zero-alcohol ads focusing on taste or what’s missed, Bulmers embraces the positive culture of zero alcohol, showing how switching to Bulmers 0.0% allows people to enjoy evenings with friends and still seize the next morning—like making it to a Saturday gym session. Running across OOH, radio, social, and VOD, the campaign aligns with the booming no/low alcohol market, emphasizing moderation as a lasting cultural shift.Teams spotlight
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