CEE Centre for Young Black Professionals
About CEE Centre for Young Black Professionals
The work made for CEE Centre for Young Black Professionals runs to 1 verified project since 2023 — mostly Campaign and Design. Most of it comes from 8 teams, including Publicis, Zenith and Studio Feather. The people who work most often on CEE Centre for Young Black Professionals projects include Steve Gadsden.
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Who I Really Am
Canada has a hiring bias problem. The unemployment rate among young Black people (aged 15 to 24) was a staggering 30.6% in January 2021, almost double the national average for the same age group, according to Statistics Canada. A recent survey revealed that 76% of Black Torontonians experience racial discrimination at least a few times a month. Two Canadian organisations aim to shine a light on the issue by showcasing the brilliance of the young Black community. The (CEE) Centre for Young Black Professionals, a Toronto non-profit providing free career skills training and support to Black youth, has partnered with Publicis Groupe Canada to launch a new brand platform, Black Youth Can, and Who I Really Am,’ CEE’s first-ever major marketing campaign. Over the last 10 years, with the support of partners like BMO, TD, Deloitte, Cisco, Hudson’s Bay, the MLSE Foundation, the NBA Foundation, TikTok and Publicis Groupe Canada, CEE (which stands for Careers, Education and Empowerment) has provided professional workforce skill training and development for Black youth, alongside holistic supports like access to social workers and therapists, education and advocacy to influence systems and policy. To date, more than 1,000 Black youth have graduated from their programmes and the non-profit proudly notes a 96% programme retention rate. Black Youth Can is a powerful declaration that Black youth can accomplish anything they set their minds to. And with the support and backing of CEE, nothing can stop them from becoming who they want to be. The first campaign, ‘Who I Really Am’, features the success stories of nine real CEE alumni, each wearing a custom designed ‘Who I Really Am’ hoodie. The clothing acts as a canvas to showcase their individual stories, passions and successes – almost a powerful, wearable résumé. By flipping the narrative of what Black youth are presumed to be because of what they look like, and what they wear, this campaign shines a light on their brilliance one hoodie at a time. The hoodies were produced by Grandslammer$, an apparel brand founded by Jason Blackwood, one of the CEE alumni featured in the campaign.
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The people with the most verified roles on CEE Centre for Young Black Professionals projects
