Cheerios
About Cheerios
The work made for Cheerios runs to 6 verified projects since 2018 — mostly Campaign, Brand and Advertising. Most of it comes from 8 teams, including BBDO, 72andSunny and Cossette.
Trending projects
Cheerios projects with the most verified people and teams
Inside the Cheerios network
The people, teams, and projects that make up the Cheerios network
Featured project
Full Circle
General Mills Canada’s “Full Circle” campaign, developed with Cossette, celebrates Canadian athletic legacy and Cheerios’ long-standing partnerships with Team Canada and the Canadian Paralympic Team. Highlighting Olympian Marie-Philip Poulin—who first saw Team Canada on a Cheerios box in 2002—and Paralympian Mark Arendz, the campaign honors generational and diverse athletic journeys. Rolling out nationally during the Milano Cortina 2026 Winter Olympics and Paralympics, it spans TV, digital, streaming, OOH, and social, with a 65-second long-form film as the PR centerpiece, reinforcing Cheerios’ commitment to inspiring future generations of athletes.
Teams spotlight
The teams with the most verified roles on Cheerios projects
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People spotlight
The people with the most verified roles on Cheerios projects