CityFibre
About CityFibre
The work made for CityFibre runs to 2 verified projects since 2023 — mostly Launch, Advertising and Campaign. Most of it comes from 5 teams, including The Quarry, Rogue Films and New Commercial Arts. The people who work most often on CityFibre projects include Ratigan.
Inside the CityFibre network
The people, teams, and projects that make up the CityFibre network
Featured project
Snail No More
CityFibre, the UK's largest independent full fibre platform, has launched its second integrated campaign aimed at highlighting the drawbacks of using legacy broadband networks at home in 2023. The campaign urges consumers to upgrade to CityFibre's network, currently expanding to cover up to 8 million UK homes. The advert creatively portrays the frustration of having an unreliable and slow connection, featuring a family donning giant snail shells to symbolize the burdensome nature of bad broadband. The campaign includes a TV advert on Sky AdSmart and ITVX, targeted to residents in CityFibre’s coverage area, along with digital, social, OOH, direct mail, and email components. The nationwide full fibre network rollout, passing over 3 million premises, is utilized by over 30 consumer Internet Service Providers. CityFibre's continued growth includes the successful launch of the UK’s first wholesale 2.5Gbps symmetrical consumer broadband earlier this year. The campaign, created by New Commercial Arts, aims to make CityFibre's network more appealing to consumers looking for an upgraded broadband experience.
Teams spotlight
The teams with the most verified roles on CityFibre projects
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People spotlight
The people with the most verified roles on CityFibre projects
