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Inside the Claro network
The people, teams, and projects that make up the Claro network
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Claro, the leading telecom provider in the Dominican Republic, wanted to celebrate its unmatched coverage, but the campaign uncovered a deeper purpose: connecting Dominicans who are isolated from technology and helping them fully participate in the digital era. Instead of just claiming this mission, Claro chose to show it by finding real people cut off from modern communication, surprising them with the technology they needed, and capturing their authentic reactions for the campaign. One story featured Yésica, a 23-year-old single mother who, due to economic struggles, lived apart from her two young sons and had no affordable way to stay connected with them. By providing smartphones and connectivity, Claro enabled Yésica and her family to see and hear each other whenever they wished—turning brand purpose into tangible impact.Teams spotlight
The teams with the most verified roles on Claro projects
People spotlight
The people with the most verified roles on Claro projects