Confused.com
About Confused.com
The work made for Confused.com runs to 9 verified projects since 2022 — mostly Campaign, Advertising and Video. Most of it comes from 9 teams, including Leo Network, Zenith and Biscuit Filmworks.
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An insurance comparison brand has launched a humorous campaign that brings familiar British sayings to life through handcrafted animal puppets, capturing the exaggerated sense of satisfaction that comes from completing everyday insurance tasks. Each film begins with a person successfully sorting their insurance before cutting to a whimsical world where a well-known idiom is interpreted literally, featuring characters such as a smug cat enjoying its cream, a cow returning home from work and an exceptionally pleased early bird who got the worm. The playful campaign builds on the brand’s established platform celebrating the relief of completing life admin, using distinctive characters, detailed stop-motion animation and humour to make the experience memorable. Supported by television, streaming, social media and radio, the campaign reinforces the message that sorting insurance can deliver a surprisingly satisfying feeling.
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