DBU
About DBU
The work made for DBU runs to 3 verified projects since 2023 — mostly Automation, DigitalIdentity and Platform.
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DBU Brand Identity
How do you revitalise a brand that is woven into a nation's childhood memories? The Danish Football Association's identity was modernised with deep respect for its iconic logo: every line, dot and stroke of the system refers back to the mark, including a dynamic fifth element and a new custom-made typeface. The streamlined identity unifies all of DBU's sub-brands and platforms — from digital media and huge banners in Parken stadium to commercial campaigns and posters in the local club — one professional system for everyone from volunteers and local clubs to the national teams, designed to maintain the sense of belonging and move hearts, and feet.