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Saxo - brand campaign - with mindset of a trader quiz
In August 2019, Saxo launched a continuation of the 'Mindset of a Trader' brand campaign which places the client (traders) at the centre of the story, glorifying his analytical mindset, discipline and rigor. The original campaign launched in March 2019 with the aim to hero traders as the engineers of their own success while position Saxo as a partner that is breaking down barriers for them. For the continuation of the campaign we chose a more interactive format to put even more focus at the trader. We launched a trading quiz to engage our audience with the Saxo brand while at the same time using the response to create segments for retargeting based on the identified trading interest and level.
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