VELUX
About VELUX
The work made for VELUX runs to 38 verified projects since 2020 — mostly Velux, Architecture and Advertising. Most of it comes from 7 teams, including Uitch Iscratch and Yellow Umwelt. The people who work most often on VELUX projects include Mads Marstand, Søren Engberg and Jacob Salling.
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Featured project
VELUX Brand Positioning & Visual Identity
Building the strongest brand in home improvement – and beyond. This project developed and introduced the cornerstones of our brand and how they should be used. It covered the brand positioning, i.e., what the VELUX brand should stand for in the minds of customers and other stakeholders, and the visual identity, i.e., the way VELUX presents itself to them. The project started with a six-month strategy phase run by Quadric as an integral part of a broader business strategy process. Then, with the Brand Core defined, Quadric, LOOP Associates, and teams within VELUX implemented the strategy across all business areas and touch points. Brand Core - Transforming spaces Our Brand Core is the idea at the core of our brand – the focus that is true of our past, highly relevant to all stakeholders, and that can continue to guide decisions and drive growth moving forward. It is what we want our brand to stand for in the minds of customers and other stakeholders - an idea that has the power to differentiate us in home improvement and beyond. We are transforming spaces, using daylight and fresh air through the roof, to enable a better everyday life for people. This is clearly both our heritage and our future relevance in home improvement - and beyond. It is the universal value proposition that is relevant for all segments, encompassing our customers’ diverse needs and ambitions and therefore capable of ensuring relevance and creating desire. Transforming spaces is the universal steppingstone to a range of additional benefits, and an expanded role in delivering those benefits in the future. It makes us relevant and gives people a reason to engage – while ensuring we stay one step ahead of competition. Moving forward, this idea will inspire and guide our brand, from the products and services it represents, to the messaging and marketing tactics used to sell them. Brand Promise - Transforming spaces into favourite places Our brand promise is exactly that, the promise our brand represents to our customers, a clear expression of our ultimate value proposition across target groups. This promise is equally relevant to all customers, be they residential or commercial, new build or renovation, experienced or first-time buyers. It encompasses the wide range of rational and emotional benefits our products and services provide - under a single umbrella. It offers us the freedom to then define what represents ‘favourite’ for each specific segment or customer, and structure our specific value propositions accordingly. Visual Identity - The way we look across touch points and target groups is key to building our brand and how people perceive us. To ensure alignment between how we sound and how we look, our visual identity should also reflect our brand principles: Optimistic - Authentic - Accessible - Reliable - Sustainable. In addition to reflecting these brand principles, here are some additional ‘good design’ principles to follow. Asymmetry - Natural daylight doesn’t create fixed, symmetrical patterns. It continues to surprise and delight us – and therein lies its unique beauty. Employ asymmetry as a design principle in your layout work where possible, using the patterns of natural daylight to keep your layouts fresh and interesting. Clarity - Daylight and fresh air help make spaces bright and clear. We should aim to achieve the same with our layouts - focusing on one or two key messages to ensure clarity for the reader. Poor structure with too many messages will confuse readers – and result in your message being lost – so try telling just one story at a time. Space - The use of clear space is essential in any layout. The daylight and fresh air that VELUX roof windows let into homes and workplaces should translate into clear space in layouts. Clear space lets your layout breathe, and helps you direct your readers to your most important messages.
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The people with the most verified roles on VELUX projects
