DMV Highway Safety Office
About DMV Highway Safety Office
The work made for DMV Highway Safety Office runs to 2 verified projects since 2025 — mostly Advertising, Brand and Design. Most of it comes from 3 teams, including Overcoast, Two Tango Collaborative and Bad Rainbow. The people who work most often on DMV Highway Safety Office projects include Steve Perrong.
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DMV Highway Safety Office projects with the most verified people and teams
Inside the DMV Highway Safety Office network
The people, teams, and projects that make up the DMV Highway Safety Office network
Featured project
Impact
Virginia DMV Highway Safety Office, together with longtime AOR Two Tango Collaborative, launched Impact, a campaign addressing the high number of unrestrained auto crash fatalities among young men aged 18–30 driving alone on rural roads. Research revealed this group fears long-term disability more than death, yet often buckles up when others are present. To shift perceptions, Two Tango developed messaging that reframes seatbelt use as an act of selflessness: “What if you wore a seatbelt for the people who aren’t in the car with you?” Directed by Danny Corey, the film avoids fear tactics, instead ending positively with the protagonist helping others after a collision, underscoring that seatbelts enable drivers to keep showing up for those who depend on them. Rolling out across TV, radio, digital, and OOH, the campaign reflects Two Tango’s broader work since 2019 to reduce traffic injuries and fatalities through safety-focused storytelling.
Teams spotlight
The teams with the most verified roles on DMV Highway Safety Office projects
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People spotlight
The people with the most verified roles on DMV Highway Safety Office projects