Electrolux
About Electrolux
The work made for Electrolux runs to 8 verified projects since 2022 — mostly Campaign, Brand and Advertising. Most of it comes from 10 teams, including Publicis, Zenith and Black Kite Studios.
Trending projects
Electrolux projects with the most verified people and teams
Inside the Electrolux network
The people, teams, and projects that make up the Electrolux network
Featured project
Wash Life Balance
Publicis London’s new campaign for Electrolux, “Wash Life Balance”, showcases the brand’s 900 series washing machine and tumble dryer, highlighting how smarter technology frees up time for life’s pleasures. Inspired by Swedish values, the campaign follows a young couple living an exaggeratedly slow lifestyle—carving a canoe by hand and grinding coffee beans for their fika—contrasted with the washing machine’s swift 45-minute full wash. The long-form film, directed by Jesper Ericstam and set to a serene track, ends with the couple peacefully gliding across a lake in their handmade canoe, emphasizing time reclaimed through efficiency. Launching across TV, digital, social, and retail in Asia, Australia, and Europe, the campaign celebrates Swedish lifestyle and Electrolux’s human-centric innovation, encouraging audiences to embrace a better wash-life balance.
Teams spotlight
The teams with the most verified roles on Electrolux projects
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People spotlight
The people with the most verified roles on Electrolux projects