Fila
About Fila
The work made for Fila runs to 6 verified projects since 2018 — mostly Brand, Campaign and Advertising. Most of it comes from 5 teams, including Cult Studio, Sid Lee and DIVISION. The people who work most often on Fila projects include Liate Cohen, Paulo Vivanco and Casper Koopman.
Trending projects
Fila projects with the most verified people and teams
Inside the Fila network
The people, teams, and projects that make up the Fila network
Featured project
Bellissimo
Fila, founded in Italy in 1911, revitalized its brand identity to reaffirm its place in the crowded athleisure market by blending Italian craftsmanship with modern sports culture. Drawing from its heritage—like the iconic stripes worn by Bjorn Borg and the Barretta logo—the new identity system merges tradition with innovation, inspired by designer Pierluigi Rolando’s philosophy of uniting beauty with performance. With updated typography, a strategic brand book, and a confident, unapologetic tone, Fila positioned itself as Italian Sports Couture. The campaign boosted brand consideration from 43% to 53%, increased fila.com conversions by 92%, and drove an 85% revenue lift.
Teams spotlight
The teams with the most verified roles on Fila projects
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People spotlight
The people with the most verified roles on Fila projects
