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Truant, the London-based creative agency, has launched ‘The Missing Shirt’ — the first-ever retro England football shirt designed specifically for women. Created in partnership with ex-Lioness Claire Rafferty, designer Hattie Crowther, and women’s sports retailer Foudys, the shirt pays tribute to the pioneers of women’s football, who played for decades without a dedicated kit. Featuring minimalist, heritage-inspired design, the shirt carries no crest, instead displaying the words “Unsupported. Unaffiliated.” to highlight the historical neglect of women’s football. Player names from 1984 to 2019 adorn the shoulders, honouring those who carried the game forward. Proceeds will support grassroots women’s football, with pre-sales starting 4th July at Style of Our Own on Regent Street and Foudys’ online store. The campaign aims to give women’s football a lasting cultural icon and rectify a long-standing omission in the sport’s history.
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