Material Focus
About Material Focus
The work made for Material Focus runs to 1 verified project since 2024 — mostly Strategy, Campaign and Awareness. Most of it comes from 3 teams, including Private Island, Truant and December 19.
Inside the Material Focus network
The people, teams, and projects that make up the Material Focus network
Featured project
HynoCat: Recycle Your Electricals
In 2024, Material Focus launched a campaign tackling the global issue of electrical waste, leveraging HypnoCat, a charismatic and hypnotic character, to drive awareness and behavioral change. HypnoCat’s engaging presence on TV and viral TikTok success boosted campaign awareness by 44%, leading to a 100x increase in searches for “Recycle Your Electricals” and inspiring 1 million individuals to consistently recycle their tech. In just six weeks, the campaign prevented 11.3 million electrical items from reaching landfills, equivalent to saving emissions of 3.14 million cars annually or recycling enough materials for 667 million defibrillators. Through strategic partnerships and high production value on a limited budget, the campaign showcased innovative and effective methods for tackling environmental challenges, positioning "Recycle Your Electricals" as a benchmark in driving positive change.
Teams spotlight
The teams with the most verified roles on Material Focus projects
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