Freemans
About Freemans
The work made for Freemans runs to 2 verified projects since 2023 — mostly Video, Brand and Campaign. Most of it comes from 6 teams, including No.8, MullenLowe Group and Wake The Town. The people who work most often on Freemans projects include Ozzie Pullin.
Trending projects
Freemans projects with the most verified people and teams
Inside the Freemans network
The people, teams, and projects that make up the Freemans network
Featured project
Sophie and The Style Squad
Freemans, the digital department store, has announced singer Sophie Ellis-Bextor as the face of its Autumn Winter 2024 campaign. As part of its ongoing transformation into a digital-first retailer, Freemans aims to enhance its relevance and growth by positioning itself as an online department store offering a curated selection of major international brands alongside exclusive in-house and Otto-sourced ranges. Central to this strategy is a focus on the 40+ female shopper, a demographic that, according to Freemans' research, often feels overlooked in fashion marketing. The campaign seeks to establish Freemans as a "style ally" by providing authentic, informative, and relatable fashion content tailored to this audience. A 30-second film featuring Sophie Ellis-Bextor will debut on Friday, September 13, during the Coronation Street ad break on ITV, as well as the season opener of Channel 4’s Gogglebox. The ad, shot on location in Stockport, Warrington, and the Trafford Centre, will feature an exclusive preview of Sophie’s new single, Freedom of the Night, set for release later in the month. Beyond television, the campaign extends across social and digital platforms, where Sophie will collaborate with the newly launched Freemans’ Style Squad—a team of stylist influencers providing fashion tips and advice. Through interactive content, including Get Ready with Me and Ask Me Anything sessions, the campaign aims to engage customers who are seeking more guidance and inspiration in their fashion choices.
Teams spotlight
The teams with the most verified roles on Freemans projects
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People spotlight
The people with the most verified roles on Freemans projects
