Gift of Life Marrow Registry
About Gift of Life Marrow Registry
The work made for Gift of Life Marrow Registry runs to 3 verified projects since 2020 — mostly Awareness, healthcare and Brand. Most of it comes from 7 teams, including Unsaid Studio, DDB (Legacy) and adam&eve\TBWA. The people who work most often on Gift of Life Marrow Registry projects include paulo Junger.
Trending projects
Gift of Life Marrow Registry projects with the most verified people and teams
Inside the Gift of Life Marrow Registry network
The people, teams, and projects that make up the Gift of Life Marrow Registry network
Featured project
Hero Gum
To tackle the urgent need for diverse stem cell donors in the U.S., Gift of Life launched Hero Gum, a groundbreaking initiative that replaces traditional cheek swabs with a simple, familiar act: chewing gum. Recognizing that young people—ideal donors—often avoid clinical procedures, the organization partnered with Labcorp and Mars’ Doublemint to validate gum as a viable DNA collection method. The campaign debuted at a New York Mets game, resulting in the largest single-day marrow drive in U.S. history and a surge in social engagement. With custom packaging, free kits, and widespread media attention—including interest from CVS, Swiss Blood Stem Cells, and the World Marrow Donor Association—Hero Gum has transformed donor recruitment into an accessible, engaging experience, helping diversify the registry and save lives, one chew at a time.
Teams spotlight
The teams with the most verified roles on Gift of Life Marrow Registry projects
Team
Team
Team
Team
Team
Team
Team
People spotlight
The people with the most verified roles on Gift of Life Marrow Registry projects
