Goldfish
About Goldfish
The work made for Goldfish runs to 7 verified projects since 2021 — mostly Campaign, Video and Brand. Most of it comes from 13 teams, including Spark Foundry, Saatchi & Saatchi and mischief..
Trending projects
Goldfish projects with the most verified people and teams
Inside the Goldfish network
The people, teams, and projects that make up the Goldfish network
Featured project
Goldfish Chilean Sea Bass
To challenge the perception that Goldfish crackers are just for kids, we launched a limited-time rebrand, renaming them Chilean Sea Bass to appeal to adults. By keeping the same product but adopting a more sophisticated name, we aimed to change how adults viewed the snack. The campaign included rebranded packaging, a video announcement, and social media promotions, with influencers spreading the word on Instagram and TikTok. The activation quickly gained traction, earning over 14 billion impressions in the first week. Product sold out within hours, and media coverage skyrocketed, with features on CNN, Vice, and The Today Show.
Teams spotlight
The teams with the most verified roles on Goldfish projects
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People spotlight
The people with the most verified roles on Goldfish projects